Day 3
And that’s true.
But…..
there’s something that matters way more than that.
Take 2 famous people-
the youtuber
James Hoffman
and the author
Brandon Sanderson:
Everyone thinks
the key to podcast growth is
famous guests.
So ….
Brandon Sanderson is roughly
7 times more famous
than James Hoffman.
But…
look at what happened when they went on
Ali Abdaal’s podcast…
James got
10x
the views.
Why?
Ali Abdaal’s audience
is interested in
business, and
growing a YouTube channel.
They’re not that
interested in writing 1000 page novels.
Venn diagram overlap
matters more than fame.
(*and by the way - throwback to day 1 of the course…
the James Hoffman thumbnail has something that the Brandon Sanderson thumbnail doesn’t…)
Tomorrow -
how to make a thumbnail for a guest who isn’t famous.