Day 1

This is what changing your thumbnail can do for your view count:

Veritasium uploaded one of his best videos, and it flopped:

Then he changed the packaging to this:

It went from one of his worst-performing videos…to his best.

Why?

When people see the First thumbnail, this is what they think:

“Asteroids- they’re bad.
Yeah…I already knew that…
we’re going to end up like the dinosaurs.
keep scrolling”

But when they see this? They go

“that little asteroid can do alot of damage?
I didn’t know that…click”

Make people feel like they don’t know,
and they’ll click so that they
do.

Tomorrow-

how
Chris Williamson
10x his views
by changing the text
of his thumbnail.