Day 1

A thumbnail
is an advertisement for a
video...

These thumbnails both have a benefit-

These thumbnails have topics-

The videos with
benefit thumbnails did between

5-10xMore Views

than the topic thumbnails. 

Why?

People don’t click out of interest
they click out of 
self interest

a good thumbnail:
Makes the benefit

obvious.  

If it doesn’t:

People won’t wonder,
they’ll keep scrolling.

Tomorrow:

one of the easiest thumbnail fixes

…the junior mint rule.