Alex used a
STUDIO shot of  him ‘acting’ broke.

Leila used a REAL before photo.  

But why would Alex get
10x LESS views
because of that? 

Both Alex and Leila are using one of the greatest thumbnail formats of all time:

The Before and After

1. The after part proves that they’re a stud now-

   they’re rich, they’re pretty, and they’ve MADE IT (aspiration)  
   

2. The before part proves that the person on the right used to be AVERAGE- (attainability) 
   

That’s where Alex went wrong.

People love a rags to riches story,

but if they don’t believe the rags part,

they won't care about the riches. 

Tomorrow-

how
Chris Williamson
10x his views
by changing the text
of his thumbnail.