Day 5
4 years ago
DOAC
published 2 videos,
both with big UK youtubers.
But one did
10x worse…
Mrwhosetheboss was way more famous,
but Ali got 10x the views
Why?
2 reasons.
1. is because of what we talked about on day 3 of the course
2. is about believability.
“Transform your life in 96 minutes”
we’ve all been in places where someone said something new to us that changed our minds and gave us a new outlook on life.
But….
“Get 10 million subscribers”
getting 10 million subscribers is just a maddening amount of work
I just don’t believe that he’s going to move the needle for me in an hour and a half
Because ….
The goal is so unattainable.
(*by the way, ali actually figured out a great alternative to the DOAC thumbnail when he had Mrwhosetheboss on his podcast)
As a thumbnail nerd, nothing excites me more than this:
This is what we call the
level up thumbnail
if you want to know more about why that’s such an effective thumbnail type,
click here.
Today was supposed to be the last day of the course,
but there’s a bonus email tomorrow
- it’s arguably the laziest thumbnail trick of all time,
and it comes from the least laziest youtuber.
tomorrow:
what’s your number one problem with thumbnails?