Day 3
Everyone thinks
the key to podcast growth is
famous guests.
And that’s true.
But…..
there’s something that matters way more than that.
Take 2 famous people-
the youtuber
James Hoffman
and
the author
Brandon Sanderson:
So ….
Brandon Sanderson is roughly
7 times more famous
than James Hoffman.
But
look at what happened when they went on
Ali Abdaal’s podcast…
vs. when he started to figure out sizing a bit more:
James got
10x
the views.
Why?
Ali Abdaal’s audience
is interested in
business, and
growing a YouTube channel.
They’re not that
interested in writing 1000 page novels.
Venn diagram overlap
matters more than fame.
(*and by the way - throwback to day 1 of the course - the James Hoffman thumbnail has something that the Brandon Sanderson thumbnail doesn’t…)
Tomorrow -
how to make a thumbnail for a guest who isn’t famous.